We specialize in public relations, crisis communications, media relations and social media management. At The Walston Group, LLC, we will work with organizations, companies or individuals to create a plan for public relations, communications and social media. Our work helps organizations influence public opinion and drive customers to your business through improving your brand online and through traditional forms of media.
We’re also a government relations and agriculture communications consulting group.
-We will work with you to identify your business or your personal brand.
-Once that step is made, we will help you carry out your plans to gain publicity by developing an online presence through traditional websites as well as Facebook, Twitter, LinkedIn, Google+ and other social media sources.
-We have contacts with both Ohio and national press. Working with the media is essential to drive clients to you online and customers to your business.
-We will hold your hand. Working with the media is frightening to many people who don’t know what the reporter or news organization wants. Standing in front of a camera or being recorded for a radio interview can scare the pants off of most people. We contract with the best and brightest in their field to help you learn how to answer media questions and how to use body language in television interviews. Workshops with your company, or, if you’re branding yourself, are valuable to allow you and your employees to practice interviews on camera.
-Dealing with a crisis can be very difficult. But you have to know when to talk to the media. We are here as consultants to work with you through the sticky details when you get negative press. And we are here to help you get positive press.
-We will monitor your brand and report back to you. Social media makes it easier to monitor what is being said about you and your brand. A company should never let complaints sit online without being addressed. Social media monitoring allows you to react to what is being said and correct any misinformation.
We are ready to work with you! Please contact our CEO, Natalie Walston.